| #2. | To influence perceived quality. |
| #5. | To improve your market share. |
| #45. | To catch up with the annual turnover--estimated at 30%--among buyers in the business-to-business category. |
| #89. | To open the door for your telemarketing campaign. |
| #105. | To gain quick recognition. |
MORE EFFECTIVE MARKETING: 65 WAYS TO INCREASE RESPONSE AND BUSINESS.
| #3. | Have you determined your USP (Unique Selling Proposition)? |
| #25. | Do you survey your customers and prospects? |
| #36. | Are your ads filled with benefits supported by facts? |
| #39. | Do your photos show people and action? |
| #48. | Is the "taste" level of your promotion consistent with your product? |
16 REASONS FOR CHOOSING AN AAAA ADVERTISING AGENCY.
| #1. |
They produce the advertising that America knows and responds to. |
| #5. | They are professionally trained. |
| #7-10. | They are financially sound, established in business, ethical, and knowledgeable locally, regionally, nationally, and internationally. |
DIRECT MARKETING: 47 WAYS TO IMPROVE RESPONSE.
| #1. | Do you insist on quality in everything you do? |
| #7. | Are you targeting your best prospects in copy and list selection? |
| #20. | Is your ordering process as easy as possible? |
| #33. | Do you test lists, key code lists, merge-purge lists, and track all responses? |
| #40. | Do you use testimonials? |
| #45. | Do you deliver more than you promise? |