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HOSPITALITY

Hyatt wanted to increase weekend occupancy. Big need. Limited budget. Solution: bold, dominating ads in major East Coast newspaper markets with strong copy, offering good value, and dining discount coupons. Results: Beds full­­+15%. Restaurants full­­+88%. Client happy.

Interior designers are constantly learning. Searching for new ideas, new resources. The American Society of Interior Designers offers premier educational events including CEU seminars and conferences and leading­edge exhibitions. The integrated advertising and marketing programs we created and produced increased paid registrations and expo attendance by over 50%.

Powder coating is all around us. It's a "dry paint" product finish found on thousands of home and garden products we use every day. Problem: Few people realize it. The Powder Coating Institute (PCI), the trade association for powder coating suppliers and equipment manufacturers, wanted to get the word out to consumers and industry alike. First step -- branding -- a "Mark" (like Wool or Cotton) that captures the essence of powder coating. And a multi-media advertising and public relations campaign that has increased awareness and sales.

FOSE (Federal Office Systems Exposition) was a local government computer trade show on the cutting edge of technology. And they were in the right place at the right time. To keep them ahead of the curve, to help grow them into a national computer event, we used the power of a known spokesperson. George Plimpton added an air of respectability, credibility, and importance to this little known product. During the 10 years we worked with FOSE, attendance grew to over 70,000 (2,000+% increase).

The American Chemical Society wanted to sell more books and subscriptions. Our research showed they needed a different look to stand out from the sea of charts and diagrams filling the trade pubs where the ads run. No problem­­we know punchy copy, intriguing headlines, and arresting graphics produce the right reaction.

For more samples, see our Print Samples.